Tiwa, Omawunmi Create Vacuum For Show Promoters | Independent Newspapers Limited
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Tiwa, Omawunmi Create Vacuum For Show Promoters

Posted: May 15, 2015 at 12:00 am   /   by   /   comments (0)

By Lukmon Akintola  –  Lagos


In recent times, the Nigerian music industry has been witnessing a slow run in the participation of choice female artistes in shows and concerts.

This is not because the industry is devoid of talents, as new and talented upcoming acts have continued to churn out songs by the day.

This fact is evident in the works of names such as Cynthia Morgan, Seyi Shay, Emma Nyra and several others.

The lull which has taken over the industry has interestingly been traced to the absence of two of Nigeria’s finest female artistes; Mavin Records First Lady, Tiwa Savage and Oma Records act, Omawunmi Magbele. The entertainers are currently on a leave of absence at least for a while.

While no one is in doubt of the abilities of these artistes, as witnessed in the array of musical hits they have released, the duo have been kicked out of the music scene for the main time by the nine month compulsory course, pregnancy.

Omawunmi is expecting her second child with husband Tosin Yussuf, and Tiwa Savage is set to deliver her first tot with former Manager turned husband, Tunde Balogun popularly known as T-Bills.

Although fans have had to make do with old songs from these artistes, as nothing new has been released in recent times, it is not the same for show promoters who have been hit like a storm by this sad situation.

With both women in their last trimester, there is no stage works for them for the time being. While Tiwa Savage tried to remain on stage till the latter part of her pregnancy even performing prior to the election in an event of the All Progressive Congress (APC), the same cannot be said of Omawunmi, as she simply went underground when her pregnancy became obvious only returning when she had her baby shower which attracted a lot of celebrities and friends.

While this situation might be a curse for some people, it is a blessing in disguise for other fast rising female artistes such as Yemi Alade, Emma Nyra, Seyi Shay, Victoria Kimani and Cynthia Morgan.

The listed female artistes are fast emerging in the industry and can take advantage of the void in the music scene and rise to the occasion and probably give Omawunmi and Tiwa Savage a good fight even when they return just as it happened in Nollywood at a time when the likes of Jim Iyke, Omotola Jolade-Ekeinde, among others were banned by marketers creating room for the emergence of the likes of Nonso Diobi, Mike Ezuruonye, Rita Dominic, Oge Okoye among many others.

This point seems to be supported by industry heavy weight and boss of chocolate City Group Audu Maikori when he described Cynthia Morgan and Victoria Kimani music dexterity below.

His words: “Cynthia is brilliant and she is a class act. She is a show woman and she is a musician as well. She is a performer and a whole brand with a distinct identity beyond even the music. We don’t have that many of them in Nigeria.”

He also described East Africa-based Victoria Kimani as a singer, a vocalist who was brought into the Nigerian music scene as an experiment, but is now giving a lot of artistes a run for their money.

Seyi Shay on her part describes herself thus: “I don’t like to pigeonhole myself. I don’t like to say that this is the kind of demographic I belong to, I don’t like to give my age either, because of prejudice. And the same thing applies to music, I don’t like to say I’m R n B, I’m Soul, of course by nature I am a soulful artiste in person. The music that comes out of me, comes out of my camp is mainly  whatever it is that is inspiring us at that present time.”

As it is, a battle between Yemi, Alade, Emma Nyra, Seyi Shay, Victoria Kimani and Cynthia Morgan has been enacted, as the target is to see who can fit into the big league either permanently or until Tiwa Savage and Omawunmi returns to the fray.