Sustainable Agriculture, Farmers’ Welfare, Key Drivers To Economic And Societal Growth – Report | Independent Newspapers Limited
Newsletter subscribe

Brands & Marketing

Sustainable Agriculture, Farmers’ Welfare, Key Drivers To Economic And Societal Growth – Report

Posted: Mar 24, 2016 at 3:00 am   /   by   /   comments (0)

A 2015 sustainability report released recently by the management of British Tobacco has shown that investment in agriculture and farmer’s welfare remain key drivers that can ensure commitment to shared value of the organisation. The report noted that its business has what it takes to deliver value to shareholders without coming at a cost to the society.

According to the report, updates and progress on three key areas that include harm reduction, sustainable agriculture and farmer livelihoods, and corporate behaviour would determine and showcase the strategy being deployed to invest in a sustainable future for the business and for society.

The report further states: “Within each of these three key areas, the report sets out clear commitments to research, develop and commercialise less risky products to regular cigarettes, work to enable prosperous livelihoods for all farmers who supply our tobacco leaf and operate to the highest standards of corporate conduct and transparency.”

It added: “BAT’s commitment to openness, collaboration and engagement has been underscored with the inclusion of an expert view introduction from three well-respected independent external stakeholders: Scott Ballin, health policy advisor and key opinion leader on tobacco harm reduction; Tony Juniper, a leading British environmentalist, campaigner and sustainability advisor and Simon Webley, Research Director at the Institute of Business Ethic’s.”

Chief Executive of British American Tobacco, Nicandro Durante, explained that the shared values which remain at the core of what the company does would continue to guide the business in over 200 markets where it operates.

He said: “The concept of shared value is one that I truly believe in – this is why it forms the foundation of our approach to BAT as a sustainable business, and has done for many years. As a business working in a complex industry, operating in over 200 markets around the world and with an agricultural supply chain, we face many different challenges and issues.”

He added: “What this report demonstrates is our continued commitment to upholding the highest standards of corporate conduct and transparency wherever we operate, and how we are working to address these challenges in order to grow our business for the shared value of both shareholders and society.”

The entire report, which is open to public view, also includes a question and answer session with Durante; Managing Director of Next Generation Products, Kingsley Wheaton; Group Operations Director, Alan Davy; and Group Legal and External Affairs Director, Jerry Abelman, in which they respond to challenging questions.