Smirnoff Launches New Offering | Independent Newspapers Limited
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Smirnoff Launches New Offering

Posted: May 9, 2015 at 3:57 am   /   by   /   comments (0)

 Smirnoff, one of the leading vodka from the stables of Diageo Brands Nigeria has launched its new variant, Smirnoff Ice Double Black with Guarana amidst fun and fan fare. The launch tagged Double Side witnessed a large turnout of fun lovers as they were welcomed to an unconventional venue for the party- a thriving auto workshop turned into a party venue. Arriving at the venue located in Lagos, guests were eager to experience the uniqueness and dynamics of having the party in such unusual venue.

Smirnoff Ice Guarana is an offering that combines refreshing and invigorating taste of Smirnoff Vodka blended with Soda and extracts of Guarana. It joins the existing Smirnoff family of Smirnoff Vodka and Smirnoff Ice Red.



Unveiling the brand, the Head of Marketing, Spirits and RTD, Liz Ashdown said the parent company is driven by innovation hence the need to support products that meet more of their consumers’ needs and occasions.

Smirnoff Ice Guarana has been produced to satisfy the quest of our younger consumers, who are of the legal drinking age and want to make less obvious choices because that’s what makes their nights better and more memorable. The refreshing taste of this new Smirnoff variant is the outcome of an extensive research that resulted in the right blend of the best ingredients” Liz Ashdown said.

Asked if there is a possibility of the new variant putting sales pressure on the existing variants, Ashdown explained that “we have provided consumers with greater choice and with a drink that is more relevant for higher tempo occasions than many other offerings in the market”.