Production Of Honey Is A Viable Business – Adebayo | Independent Newspapers Limited
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Production Of Honey Is A Viable Business – Adebayo

Posted: Nov 25, 2016 at 5:29 pm   /   by   /   comments (0)

Sotubo Adebayo is the founder and chief executive officer of Sodeyi
Farms, an Ikenne-Remo, Ogun State-based farm that is into the
production of honey, vegetables, and piggery. It also operates in
Sagamu, and Lagos. He spoke to Ikechi Nzeako on the business.
Excerpts:

What is your academic background?

I am a graduate of applied zoology from Olabisi Onabanjo University.
What type of products do you produce in your farm?

We produce honeybee and vegetables; we are also into piggery. What is
the brand name of the honeybee that you produce?

The brand name of our honey is “Sodeyi Honey”.

There are different brands of honey in the market; what differentiates
your honey from those of others?

Honey can be made from sugar; people who do this cook sugar to a
particular point and mix it with honey. This is devised to deceive the
people. Our own honey is natural honey, collected and extracted from
honeycombs of bees in different locations.

How can the man in the street differentiate between the real honey and
honey made from sugar?

Many people can tell whether the honey is real or adulterated by
striking a match on the honey and if catches fire, it is good honey.
If it does not, it is adulterated honey. If you have a cut and apply
our honey, it will stop the bleeding and you will experience some
peppery sensation from your forehead down to your toes.

This tells you that the honey good honey. Again when you put our honey into a hot tea, you will see some sediment at the bottom of the cup. This showsthat the honey is from animal.

How long have been in the business?
To the glory of God; we have been in business for eight years now.

How has the business fared over the years?

It is not easy to start up a business in the country because of the
difficult economic condition. I once worked in a bank and in a private
sector company.

However, there is nothing like owning and managing
your own company. The road may be rough, but with endurance and
patience, and with God by your side, you will succeed in the business.
We thank God for the progress we have made and I believe that He will
take us to that place we are aiming to get to.

What was the motivation to start your own business?

May be I did not like the way I was treated at the place I worked and
the quest to work for myself. I sat down and asked myself why I am a
graduate of applied zoology and could not put what I studied into
practice.

So, I worked in a bank for many years as an executive
marketer, I just decided to put into practice what I spent many years
to study at the university.

What are the challenges you have faced in the course of the business?

There are many challenges one faces in the course of the business. The
first one is transportation; there is also the challenge of inadequate
manpower in the country.

Getting competent people to work for you is not an easy task for any entrepreneur in Nigeria. We have come a long way; we started by putting our product in the containers that were used by other companies; have been able to customize our own.

We have a challenge with the National Drug Administration and Control, which wants us to put an expiry date on our honey. However, natural honey that is extracted from bees does not expire and we have been battling to explain this to the agency.

What has kept you going despite the challenges?

The way I am the more challenge I face the stronger the resolve to go
on. I also have my father to thank for encouraging at the beginning of
the business.