Pinnick Tasks Media On Nigeria Sports | Independent Newspapers Limited
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Pinnick Tasks Media On Nigeria Sports

Posted: Jul 30, 2015 at 1:25 am   /   by   /   comments (0)

By Augustine Akhilomen  –  Lagos


Nigeria Football Federation (NFF) President, Amaju Pinnick has charged the media on the need to always project the good image of Nigerian football to the global audience.

Amaju Pinnick

Amaju Pinnick

Speaking in a seminar organized by the Sports Writers Association of Nigeria (Lagos State chapter) in Lagos on Wednesday, where he delivered a paper “Globalising Nigerian Sports: The Challenge for the Nigerian Media”, Pinnick emphasised that the media must be objective and balanced in reporting by the media, as well as a conscious effort towards positive projection of individuals and institutions in the country to the outside world.

“I keep saying this at every opportunity I have: The media is key to the development of any institution or sector. Even the IOC and FIFA recognize that. At every sporting event, the media have more sections of the stadium than any other arm. There are the media tribune, media centre, main press centre, international broadcast centre, mixed zone, press conference room, et cetera.

“What the media puts out goes a long way in moulding opinion of the world about individuals and institutions.

“It is time for the Nigeria media to start to project our leading lights positively, in order for them to take up positions they are appropriately qualified for in international sports bodies. If you project me positively; it is not about Amaju Pinnick, it is about Nigeria.”

While Nigeria has managed to make an appreciable impact in global sports, the former Delta State Sports Chairman believed that the country has the talents to compete amongst the world’s best with the help of the media.

“As a country, we have come a long way. There are countries in the world who don’t have the resources that we have, and cannot present the kind of quality personnel that we are capable of. But they are in influential positions in world sports because their countries’ media projected them to high heavens.

“At all times, we welcome criticisms, but let them be constructive. Criticize fairly and offer solutions so that administrators can take you serious.”

Director General of the National Sports Commission, Mallam Alhassan Yakmut also delivered a paper at the seminar, which theme was ‘The Future of Nigerian Sports’.