Toke Makinwa’s Pains, Gains | Independent Newspapers Limited
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Toke Makinwa’s Pains, Gains

Posted: Jun 20, 2015 at 3:51 am   /   by   /   comments (0)

By Hazeez Balogun, Lagos


Love her or hate her, Toke Makinwa is an enigma in the Nigerian entertainment industry. She has not done anything spectacular that no other has done before, but one thing is true, she knows how to market her brand. Just some five years ago, no one knew who Toke was. In fact, when she hosted the 2010 Most Beautiful Girl in Nigeria beauty pageant many were wondering who she was. But in just a few years she has built a lot of buzz around herself while engaging numerous projects. Like the Kardashians, she also is an avid user of the social media which she uses to connect with her fans and also make controversial statements at times, but all still comes back to increasing her visibility. 

Toke Makinwa

Toke Makinwa

This has worked very well for her. With her hard work, she is a radio host, she has two shows on television, she is a brand ambassador for two major brands, she is a blogger and had has over 50,000 tweeter followers. To cap it all, she has been nominated for over five major awards. She clinched one of those in 2013 when she was named the Most Outstanding Female Presenter of the Year at the Nigeria Broadcaster Awards.

All seem to be smooth and dandy for the 31 years old lady up until Sunday evening when the news broke that her barely two years has marriage finally crashed. Toke prior, had been very protective of her husband and married life, and takes pride in telling how rosy things are. To make matters look really bad, she just some weeks ago had been giving relationship advices to young lovers and married couples. Little did the world know that trouble was brewing in Toke’s own paradise. Her husband had openly announced that his long time girlfriend was pregnant for him.

From reports, the husband Maje Ayida had announced to her unexpectedly that his ex girlfriend, simply known as Anita is carrying his baby. He even went as far as posting pictures of himself and Anita together. In many of the pictures, the petite Anita was sitting on Maje’s laps. The pictures quickly spread all over the internet.

Anita who is said to be half Lebanese, half Calabar, runs a beauty salon in Calabar and has been lover to Maje for over eight. The only time they were separated was when Maje went ahead to marry Toke.  It is even said that Anita is actually in the UK now to have the baby. A close friend of Maje who begs anonymity told Box Office that Toke and her husband were not really close for the brief duration of the marriage. That Maje also had not been happy with the way Toke has always been absent from home a lot due to her work. The source also said that Maje was not happy as well because Toke refused to take his last name.

Toke was surprisingly silent for some days after the story broke. But she has eventually confirmed the incident and also said she has made her peace with the situation. She was however more philosophical instead of addressing the issue upfront. She said, “The amount of emails I have received from women across the world going thru difficult situations is heartbreaking. In a world where the popular belief out there is that women hate each other and women can’t stand each other…I can’t reply everyone, even though I honestly wish I could. It is Funny how God uses even the most unbelievable things to bless you.

I have been given a voice, a platform, I don’t even know how it’s all happened but I woke up one day and I found God and with that came purpose. It’s never about you, as hard as it seems, sometimes you go through things not for you but for the people around you who need direction, a word of prayer or more.

May God heal every broken heart out there, may his light give you the courage to begin to love yourself. It is tough being a woman, the pressure is real. You don’t have to be a victim, you can rise above it all. Do not let society tell you otherwise. Be bold, be Strong. Trust God’s purpose for your life and keep shinning.”

Toke was born in 1984. Her first major claim to fame was when she started presenting on Rhythm 93.7.  Later, along with Tosyn Bucknor and Oreka Godis she was one of the hosts of 3LiveChicks, an entertainment program which was initially launched for the web community alone but was later extended to terrestrial TV stations in late 2012. Many Nigerian celebrities like Tiwa Savage, Tonto Dikeh and Bez have been on the show.

Toke did not renew her contract with Flytime TV for season 2 of the show, and was subsequently replaced by her radio colleague Omalicha. In January 2014, Hip Hop World Magazine announced Makinwa as the host for its latest show Trending which debuted on Valentine’s Day. She has interviewed many celebrities, including Chiwetel Ejiofor, Eva Alordiah, Femi Kuti, OC Ukeje and Chidinma.

In 2013, Makinwa became an ambassador of the United Africa Company of Nigeria alongside Osas Ighodaro, Dare Art Alade and Dan Foster. She also signed a multi-million Naira contract with Nestle Nigeria to become the face of Maggi. She has also been signed on as the ambassador for online store Pay Porte