Oracle’s ‘Retail Science Cloud’ Helps Improve Operations | Independent Newspapers Limited
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Oracle’s ‘Retail Science Cloud’ Helps Improve Operations

Posted: Jul 23, 2015 at 12:00 am   /   by   /   comments (0)

By Emmanuel Okwuke, Lagos


Oracle Retail Science Cloud Services is enabling retailers to dramatically improve operational decisions that have the greatest impact on their business performance, such as allocating what is sold in various store locations and how it should be merchandised, displayed, priced and promoted.

This enables retailers to achieve the benefits of Oracle’s best-in-class “big science” while helping to reduce the time to value and lower the total cost of ownership. Oracle Retail Science Cloud Services include:

Also, the cloud solution provides market basket analysis that helps identify product affinities, halo and cannibalization effects, and how store clusters perform relative to each other.

Oracle Retail Advanced Clustering Cloud Service identifies unique patterns within data to create customer centric and targeted clusters for use in the enterprise planning process.

Oracle Retail Customer Decision Trees and Demand Transference Cloud Service creates customer segment specific decision trees using available transaction level data and understand incremental value of all items.

Oracle Retail Assortment and Space Optimisation Cloud Service helps align a retailer’s assortment to meet demand, maximizing opportunities therefore improving margins and increasing customer satisfaction.

Oracle Retail Insights Cloud Helps Drive Sales and Improve Margins. Also, it provides retailers’ merchandising, customer marketing and business intelligence teams with role-based dashboards that deliver insights for their most critical operational decisions.

Built on its popular Business Intelligence platform, this solution provides users with the flexibility to design their own reports and offer mobile extensions, as well.  Services in now available include:

Furthermore, its Retail Merchandising Insights Cloud Service provides insight into sales, returns, pricing effectiveness, product performance, and seasonal impacts to dramatically improve merchandising decisions.

Likewise, its Retail Customer Insights Cloud Service helps improve customer experience efforts by combining customer data with core retail performance data (e.g. product, pricing, promotion, and placement) to provide deep insights based on thousands of metrics.