As Omojuyigbe Presents New Book On Media | Independent Newspapers Limited
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As Omojuyigbe Presents New Book On Media

Posted: Mar 14, 2016 at 3:09 pm   /   by   /   comments (0)

Yemi Adebisi


A new book on media entitled Media Language and Ideologies, is billed to be presented to the public on Wednesday March 30, 2016 at the Nigerian Institute of Journalism (NIJ), Ogba, Lagos at 11am.

The book, written by Dr. Dele Omojuyigbe, Head of General Studies Department in the institution, dwells on how different ideologies underlie the way people, events and issues are represented in the media. It addresses the issue of meaning in reports and examines the question of neutrality in news presentation.

The book posits that news may not be as neutral as it is widely believed, for every report is presented from a specific point of view shaped by ideology.

The book investigates the social relations between reporters and their audience to discover whether the manner of report-presentation enhances information flow or sometimes, confuses news consumers.

It also attempts to establish the kind of relationship formed between news writers and news consumers through report delivery.

The author investigates the language of print and broadcast media to highlight their similarities and differences so as to establish whether the differences are germane to the understanding of messages or not.

Media Language and Ideologies is meant to serve as a research material for students and teachers of both Mass Communication and the English Language. The foreword is written by Professor Ayo Olukotun, Dean, Social Science and Enterpreneurial Studies, Lead City University, Ibadan.

Omojuyigbe had his first degree in English Studies at the University of Ife in 1989 before he proceeded to University of Lagos to pursue his masters’ degree in English language.

He later had his Ph.D from the University of Ibadan.

After he has freelanced for a while in Times International Magazine, he was employed as Staff Writer in Daily Times in 1989. He later became Acting Editor, Headlines before he left Daily Times in 1998.

Omojuyigbe became the associate editor, Grapevine Magazine in 1998. In his rare quest for reporting, he established an academic publication named College Report Journal between 2001 and 2004.

He later joined the Nigerian Institute of Journalism in 2004.

He spent his sabbatical with Independent Newspapers Limited in 2015 and till date remains an active member of the editorial board of the media organisation.

Other books written by the author includes Earlier books: The Press and Language Usage; Writing for Specific Purposes – A Professional Approach; Creative Writing; Speech Making and English Pronunciation; and Practical Guide to Effective Writing and Communication.