Nollywood takes frontline position at the Toronto International Film Festival [TIFF] | Independent Newspapers Limited
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Nollywood takes frontline position at the Toronto International Film Festival [TIFF]

TORONTO, TIFF, nollywood
Posted: Sep 7, 2016 at 4:33 pm   /   by   /   comments (0)

The city of Lagos will take center stage at the Toronto International Film Festival [TIFF] Thursday.

The commercial capital of Nigeria has been chosen as part of the ‘City to City’ programme. Each year a city is selected and filmmakers living and working there are showcased. Previous featured cities include; London, Mumbai and Seoul, this year eight Nigerian films will be screened.
“Lagos is entirely unique,” said Cameron Bailey the programme curator in a statement. “The city of Fela Kuti’s music has also given birth to one of the world’s most vibrant film industries.”
“The 1,000 low-budget features ‘Nollywood’ produces each year generate about $1 billion in box office. Now, from that commercial hotbed, a new generation of filmmakers is emerging to both advance and challenge Nollywood.”
For TIFF International Rising Star Somkele Iyamah-Idhalama, global recognition of the world’s second largest film industry has been a long time coming.
“I know our movies get exported, but it almost seemed like it’s because we have [Nigerian] immigrants in different parts of the world. It was still our audience demanding for it. But now a huge film festival like TIFF, this isn’t just Africans in Canada. Now we’ve gotten attention from a major film festival. “
The Toronto International Film Festival has been celebrating the best of international and Canadian cinema for over 40 years, they introduced the City to City programme eight years ago. The 41st Toronto International Film Festival runs September 8 to 18, 2016.