Noah’s Ark Staff Wins Creative Scholarship | Independent Newspapers Limited
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Noah’s Ark Staff Wins Creative Scholarship

Posted: Mar 6, 2016 at 9:15 am   /   by   /   comments (0)

Olamide Bakare

The Executive Creative Director of Noah’s Ark, Abolaji Alausa, has won a full Global Health Communication scholarship to the Berlin School, courtesy of Gavi, the Vaccine Alliance. The scholarship, which was keenly contested for by senior executives in the Nigerian creative industries ranging from TV, film, music, advertising, media, marketing, gaming, design or technology would enable each participant to develop a communication strategy necessary to improve awareness on vaccination. In challenging for this prestigious honour, candidates were selected based on their strong professional background and a proven track record of creative excellence.

According to a statement issued on Wednesday by Noah’s Ark, Gavi in partnership with the Berlin School of Creative Leadership started this initiative with the goal of successfully planning a pilot project whereby the creative media and marketing industries can be brought together to communicate the need for action, as well as the benefits of preventive vaccination efforts.

The statement reads further: “As the winner, Bolaji will not only participate in the Executive MBA in Creative Leadership, but will work individually with Gavi to develop a comprehensive communication strategy, plan and create concept to increase vaccination coverage and equity, overcome barriers and increase children’s coverage with vaccination by helping to foster Vaccination Demand from caregivers in Nigeria.”

The EMBA program, which would commence on the 6th of March, 2016 includes five compact two-week modules that can be completed in 12-24 months. The program includes modules in Berlin (3 modules), the USA (1 module) and in Asia (1 module).

According to Alausa, the decision to participate in this competition is driven by his desire to better understand the complex creative business environment, cross-cultural communication, leadership and strategic talent management. He added that he is ready to contribute effectively towards the improvement and growth of the health sector in Nigeria, especially in the area of vaccination, which accounts for approximately 22% of child deaths in Nigeria if not administered.

Commenting further on this development, Bolaji said “creative leadership is a real challenge in these parts. At some point, Lanre Adisa was the only Nigerian creative director in the industry, but TBWA stuck with him because they understood the relevance of local insights that expatriates might be slow in getting. Although the story is quite different now, more can still be done.

“Also, vaccine related diseases are responsible for over 200,000 child deaths per year in Nigeria, and I am eager to work with Gavi to reduce these numbers drastically, by mobilizing the creative industry to foster vaccination demand.”

Also speaking, Noah’s Ark, Associate Human Resources Director, Shola Omole, said the decision to support the participant was in line with the company’s culture of encouraging the leadership drive and talent development in the life of all its employee.

Omole said: “The program consists of five individual modules, each with duration of two weeks across three continents. Noah’s Ark has a strong leadership drive and this aligns with our talent management plan. Bolaji has the full support of management to proceed on his study leave albeit intermittently.”

Abolaji has won several national awards, most notably a Grand Prix in the 2015 LAIF Awards. Regionally, he won two emeralds at the African Cristal Festival in Morocco last year. Due to his efforts, Noah’s Ark is the first Nigerian agency featured in Luzer’s Archive. Internationally, he won Nigeria’s first Epica award and he is currently ranked 12th in the world according to Archive.