NACCIMA Urges Manufacturers To Improve On Products | Independent Newspapers Limited
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NACCIMA Urges Manufacturers To Improve On Products

Posted: Jul 24, 2015 at 12:15 am   /   by   /   comments (0)

By Sylvester Enoghase, Lagos


The Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA) has urged manufacturers in the country to improve on their products.

NACCIMA’s Director-General, Mr. Emmanuel Cobham, who made the call at a media chat in Lagos, said improved products would help the sector.

Cobham said: “Only good products would guarantee efficiency of their operations, societal benefit and development of the economy.

“If products can be made to standout, the customers will appreciate it because the customers like good quality products,” he said, adding that most customers are willing to pay the difference to get value for their money in the goods they purchase.”

According to him, if Nigeria prides herself as being a big economy and a key player in the world, it is expected that products from the country should meet international standards.

He said almost two million new cars were sold every month in China, despite its economic slowdown and the demand for China cars was also strong in Europe.

“There was a time when the world depended on German and Japanese products, but from this figure, it shows that China has been able to perfect its act. They did it to show others that it is feasible and this is good for their economy.

“What is Dubai trading in? Honesty, top standard production and they make sure that only the best comes in. Things like religion and sentiment do not interfere in their product quality specifications,” Cobham said.

The DG urged manufacturers to establish necessary mechanisms that would facilitate growth in the manufacturing sector, as well as the national economy.

He reminded manufacturers that attention had shifted to the patronage of locally-produced goods, as an alternative to imported goods, for job creation, economic development and sectoral growth.

Cobham argued that if locally produced goods are of good quality, buyers would willingly change their taste preferences for imported goods and embrace made-in-Nigeria products.