Mercedes-Benz Introduces GLE Coupe Through Jurassic World Film | Independent Newspapers Limited
Newsletter subscribe


Mercedes-Benz Introduces GLE Coupe Through Jurassic World Film

Posted: Jun 19, 2015 at 12:13 am   /   by   /   comments (0)

By Phillip Oladunjoye – Lagos


Mercedes-Benz has said that its new GLE Coupé is equipped with off-road capability, which it said was why the characters in a new movie, Jurassic World, put their trust in the off-road capability of the GLE Coupé, which appears in its series look for the very first time.

The auto manufacturer said the new GLE Coupé really does show off its best side in the movie, noting that the first prototype of its new SUV-sector vehicle was handmade one and a half years before the model’s market launch for the film.

According to the producer of the film, Frank Marshall, “Unveiling the new GLE Coupé in Jurassic World was a natural fit as we continue our relationship with Mercedes. Audiences will find that the vehicles featured in the film lend themselves perfectly as the transportation of choice in the fully functioning international theme park we have created at Jurassic World.”

He said the movie was not the first that Mercedes-Benz would feature in a Jurassic Park film, noting that the brand first took partnership with Universal in 1997, for the first Jurassic Park film: The Lost World, which introduced the M-Class.

The auto maker said it has been 22 years since executive producer; Steven Spielberg took to the big screen with the film series, Jurassic Park, noting that the man, who was behind films including ET, Saving Private Ryan & Jaws, is back with Jurassic World, adding that other Mercedes models that feature in the movie include G63 AMG, G-Glass, Sprinter and Unimogs, adding that the movie was released in Nigeria on June 12, 2015.