Media Reach Soars High At Cannes Festival | Independent Newspapers Limited
Newsletter subscribe

Brands & Marketing

Media Reach Soars High At Cannes Festival

Posted: Jun 30, 2016 at 1:33 am   /   by   /   comments (0)

Olamide Bakare


In what could be described as an exemplary feat by an African agency in the history of Cannes Festival, Media Reach OMD shook the industry by storm as it carted away with 11 award in the ongoing creativity award holding in France, a statement by the management of the agencies said.

The feat which is coming as the fourth in five years by Omnicom Media Group (OMG), the media services division of Omnicom Media Inc was won by its subsidiary media buying agencies, MediaReach and PHD.

The management had said in a statement that OMD won 11 Media Lions consisting of one gold, three silver and seven bronze medals while PHD also smiled home with four medals.

As a mark of its strong leadership in the global market, its affiliated agencies in some countries also won awards. Part of the statement issued stated that OMD from Dominican Republic won the Gold Lion for OMG for its campaign tagged: “Ending the Silence”; while the Silver medals went to OMD UK and OMD Dominican Republic. OMD was also the credited partner for the Grand Prix winners in the PR, Creative Effectiveness and Mobile categories.

The combined performance of OMD and PHD, therefore propelled Omnicom Media Group to the top of the category, winning more than twice as many Media Lions as the next most awarded media holding company.

The statement further disclosed that OMD won the awards for its work, which cuts across a broad spectrum of client categories – including Automotive, CPG, Financial Services, Media, Retail, Sports Goods and Technology – submitted by OMD agencies across the globe.

Daryl Simm, CEO of Omnicom Media Group Worldwide, said: “The scale and scope of Omnicom Media Group’s  win at Cannes this year proves that relentless focus on excellence, innovation and talent always achieves results not only in terms of industry recognition, but most importantly, in driving business growth for our clients.”

Responding to the feat, Tolu Ogunkoya, CEO, MediaReach OMD explained in a statement that “Our global winning culture cascades into our local markets; we train our talent on an on-going basis, including regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and raise the game.”

Ogunkoya added: “We have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome current business challenges of our clients. This year too, MediaReach OMD Nigeria represented Nigeria at the Cannes Young Lions Media global competition; this is our 7th time at the Cannes, since 2008.”