LG’s Environmental Initiatives Impacts Energy Conservation | Independent Newspapers Limited
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LG’s Environmental Initiatives Impacts Energy Conservation

Posted: Jun 30, 2015 at 12:00 am   /   by   /   comments (0)

Ask 100 people what environmental activism looks like and you are likely to get 100 different answers. While the initial green movement was couched in radical, anti-business language, the vast majority of environmentalists today believe that corporations have a valuable role to play in preserving the environment and practicing responsible stewardship over its resources. 

In fact, large corporations now regularly partner with environmental activists in order to ensure that the company meets sustainability goals. The growing collaboration between business interests and environmental groups is helping to reinforce the notion that pursuing business opportunities doesn’t mean neglecting environmental responsibilities.

Companies are evolving beyond their former roles as mere profit-making enterprises and taking on additional responsibilities as leading guardians of the environment. In spite of this, it is important to consider the increasing role environmental protection plays in defining the conversation surrounding corporate social responsibility.

While it certainly is important for the environment that companies take a greener approach to business, it is now proving to be more important for the bottom line, as studies have shown consumers are indeed concerned about the global eco-system.

Most even say that they are willing to buy products from, work for, or invest in companies that are environmentally and socially responsible.

On top of that, a majority said they would spend even more for products from these companies. In many ways, the environmental efforts of a company put consumers’ minds at ease. Globally, leading companies are now adopting an environmentally friendly posture. One of such companies is LG Electronics with its innovative, eco-friendly and energy-saving products.

LG strongly believes in responsible environmental stewardship and the company has an established track record of producing eco-friendly appliances, air conditioners and other products designed to help users reduce energy consumption. By decreasing overall energy use, these cutting-edge products save consumers money in the long run through lower energy bills, and the corresponding decrease in electricity demand leads to a drop in pollution.

This sustainable approach leads to an overall 29,650 K ton reduction in greenhouse gas emissions in 2012. With consumers all over the world facing higher energy costs and growing concern over the impact of global warming in recent years, it is no surprise that shoppers in a number of markets have repeatedly indicated their preference for energy efficient products. In order to save money and do their part in protecting the planet, many consumers have opted to purchase products that consume less energy. Eco-friendliness increasingly resonates with consumers across all income levels.