Leicester Renews Interest In Musa | Independent Newspapers Limited
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Leicester Renews Interest In Musa

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Posted: May 4, 2016 at 3:00 am   /   by   /   comments (0)

Newly crowned champion of the English Premier League, Leicester City, has renewed its interest in Super Eagles striker, Ahmed Musa, according to the Daily Mail.
Leicester was keen on signing Musa in the January, but felt that CSKA Moscow’s asking price of £20million was too high.
With the the prospect of Champions League football looming large – Leicester is already looking at targets to boost its squad.
Manager Claudio Ranieri is said to rate Musa highly, with the Nigerian’s versatility and goal-scoring prowess two attributes that make him sought after.
The Foxes have sent scouts to watch Musa playing for CSKA in recent times and to keep up with his performances in the Russian Premier League.
Musa has scored 11 goals in 26 appearances for CSKA.
Meanwhile, Leicester could rake in £150 million as a result of the Premier League title success, according to analysis by sports data and marketing firm Repucom.
Leicester could earn £90m in prize money for topping the table via the Premier League’s “Merit Payment” system. The Foxes earned £71.6m in prize money last season, when it finished 14th.
The club will also play in the Champions League’s group phase next season, guaranteeing at least six games in the competition. Repucom’s analysis says that group stage fees, a proportion of the competition’s market pool and a participation bonus will provide a further £33m in total, with around £3m potentially available for performance bonuses.
Featuring in the Champions League will also increase match-day revenues through gate receipts and hospitality, which could be worth between £10m and £15m. It will also enhance the club’s marketability overseas, with the prospect of a larger global fan base and better sponsorship deals.
Television audiences for Leicester games have also increased significantly over the course of the season — 23 percent globally and 29 percent in the UK — and the report says: “As a result, media values have jumped by 30 percent globally whilst in the US it has grown by over 70 percent.”
Spencer Nolan, head of consulting at Repucom UK and Ireland, told the BBC it was vital that Leicester takes advantage of its growing global fan base.
“In the mid to long term, the growth in fan base remains central to realising the club’s full potential as a commercial entity and, whilst it is too early to really evaluate the rapidly growing fan bases we are starting to see across Asia for example, social media provides us an opportunity to start to quantify this surge,” he said.