Friesland Campina Celebrates 60 years of  Peak’s Milestone | Independent Newspapers Limited
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Friesland Campina Celebrates 60 years of  Peak’s Milestone

Posted: May 23, 2015 at 12:20 am   /   by   /   comments (0)

FrieslandCampina WAMCO Nigeria PLC, makers of Peak and other milk brands, celebrates 60 years of delivering consistent quality dairy nutrition to its teeming loyal consumers residing in East, West, North and South of Nigeria.

In a statement issued by the company, its Managing Director Rahul Colaco had said “Over the last 60 years, Peak has continued to be strong throughout the several changes in the market,”

“We attribute our success to two things. First, our focus is to consistently nourish Nigerians with quality dairy nutrition in order to reach their Peak. Second, we continually explore ways of standing out of the crowded shelf and touching every part of the consumers’ lives.”

Peak has won industry recognition as an innovative and trendsetting brand that delivers superior dairy nutrition across life-stages. The brand succeeds because it always connects with its consumers, supports its key business partners and helps the general public to pursue their aspirations and reach for their peak

To surprise loyal consumers, based on research and their expectation, Peak Evaporated Milk now comes in new packaging as well as a lid that opens and closes easily. It is called ‘Peak Easy Open’.

According to Marketing Director of FrieslandCampina WAMCO, Tarang Gupta “Several demographic and lifestyle influences are responsible for the drive for convenient solutions to food packaging. Peak Easy Open is specifically designed to meet the needs of consumers who consciously seek convenience and are looking for packaging solutions that fit their busy lifestyles.”

Peak’s success story at 60 is full of special moments to remember and a new 360 degree Integrated Marketing Communication campaign themed “The Future is Bright; Reach for Your Peak” has been launched and this focuses strongly on the emotional characteristics and values that consumers link to the milk.

The objective, according to a statement issued by the management of the company,  is to reinforce the love of the brand with our broad spectrum of consumers as well as reminisce the most important moments in its history and lives of consumers.

Peak’s 60th anniversary will be celebrated in a powerful highly emotional TV commercial created by a renowned  advertising agency, Insight Communications. The message of Peak via the campaign is to bring back good feelings of how the brand has been a good part of our lives and how in the pursuit of excellence, we have used cans of Peak to bring to life our imagination and to fuel our dreams. It also shows the brand’s commitment to feeding the aspirations of future consumers.