Family, Friends  Pay Tributes to Moemeke | Independent Newspapers Limited
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Family, Friends  Pay Tributes to Moemeke

Posted: May 9, 2015 at 9:25 am   /   by   /   comments (0)

By Chinyere Abiaziem , Lagos


At the service of songs organised for Mr. Ifeanyichukwu Sylvester Moemeke (ISM), last Thursday; family members, friends and associates were full of encomium for the late advertising guru.

Moemeke, who was diagnosed of Parkinson in 2011, died four years after on May 7 at the age of 82 years. As one of the pioneers of the advertising industry in Nigeria, his impacts transcended generations, as he helped build brands and nurtured individuals in becoming professionals in the advertising.

Testifying to this, Chief Olu Falomo, former Chairman of Advertising Practitioners’ Council (APCON), described him as a doyen of the advertising profession in Nigeria, whom he met as a trainee client executive in 1963.

“I shall continually be grateful to him as whatever I am today, I owe to his leadership. I am forever grateful to him for the way he taught me to approach life. He was there as a friend and brother and taught me what I need to know. He trained me and others to become advertising professionals. He was very straightforward, honest, diligent, dedicated and serious minded.

Dr. Chris Ogbechie of the Lagos Business School, described Mr. Moemeke as a humble and principled friend, who didn’t stop upgrading himself alongside technological advancement.

He stated; “My good friend never stopped learning even when there was a move from analog to digital technology.  He lived a principled life, led by example and was never a man to step back on challenges. His very humble spirit of leading was very commendable as it’s very hard to say good bye.”

As a proof that the legend related kindly with all and not only with the high and mighty, his driver for 10years, Monday Owobami, bemoaned his boss’s death, while noting his kind gestures.

“My late oga was like a father to me before he passed on. He gave me a jeep in 2011, I learnt so many things from him, he was very good to me and I loved him.

“It was so painful when his death occurred as he showed love and kindness to all irrespective of their status.”

One of his daughters, Mrs. Nkeihu Isichei, who spoke on behalf of other children, narrated how their father showered them with attention and love.

“Our father was forthright, playful and mischievous. He was a father who was involved in our lives; he always made it clear that he lived for us.

“He was always present at all school activities no matter the time of the day it was. He almost left mummy with nothing to do.

“Despite been a disciplinarian, he was very welcoming and entertaining, our friends never felt like walking in egg shells anytime they were in our house.”

In addition, she said; “He had great love for his community and worked tirelessly to see to the upliftment of the Aniocha people.

“He promoted our indigenous language, as we were not allowed to speak English at home. We only learnt how to speak English when we got to nursery school.