DKK, Brooks & Blake Clinch MTN Account | Independent Newspapers Limited
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DKK, Brooks & Blake Clinch MTN Account

Posted: May 21, 2015 at 6:49 am   /   by   /   comments (0)

By JOlamide Bakare –  Lagos


MTN Nigeria has announced the winners of its just concluded PR pitch review.

After a keenly contested pitch review that featured the incumbents, Marketing Mix and XLR8, a PR arm of DKK advertising , Brook and Blakes and a few other agencies, the management of Mtn Nigeria finally announced the appointment of DKK  and Brooke and Blakes as the agencies that will be responsible for its account. With this appointment, The PR arm of DKK advertising will be responsible for the marketing and brand portfolio of the account while Brooke and Blakes will be in charge of its corporate account .

Although, the terms and condition of the deal could not be ascertained but industry source revealed that it is in line with current payment term being offered to the outgoing agencies. The source who does not want his name in print revealed that the management of the telco team commended the contestants for their painstaking effort in mapping out plans for the brand  but singled out one of the contestants for the creative work done.

According, to the source, the decision to warehouse the major part of the account to DKK was informed by the fact that the agency gave a good account of itself during the presentation

The source said” We are highly impressed by the p[resentation and as such could not turn down the ida of engaging the agency”

The review, according to a source, was said to have been held around March the new holders of the account expected to kick start activities around the brand beginning from July.

It would be recalled that the incumbents which had been handling the account for more than a decade before the current review which saw them lose the account to the eventual winner of the pitch contributed greatly to building the brand to the status where it is at the moment.