Desperate Housewives Africa Get Support | Independent Newspapers Limited
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Desperate Housewives Africa Get Support

Posted: May 6, 2015 at 12:00 am   /   by   /   comments (0)

As its contribution to the promotion of local content in Nigeria’s entertainment industry, leading consumer goods manufacturer, Procter & Gamble Nigeria has announced that it will be sponsoring the African adaption of the popular and award winning American series, ‘Desperate Housewives’ with two of its leading brands – Oral B & Ariel detergent,

Speaking at the premiere which held recently in Lagos, Ehis Enakabor , Director of Commercial and Brand Operations, P&G Nigeria said: “As the global leading player in the domestic front, it is only natural we partner with a brand like Desperate Housewives, a popular home-centered series that brings fun and entertainment to the family. Just as the show is set to offer enthralling and spell-binding homegrown content, Procter & Gamble’s products – Oral B and Arial, are poised to positively touch the lives of millions of family worldwide, including Nigerians,” she said.

Mo Abudu, CEO of Ebony Life TV, owner of Desperate Housewives Africa franchise, commended P&G for adopting and believing in the potency of the African adaption of the American series, adding that its sponsorship is a proof of its commitment to supporting homegrown entertainment.