Chivita Partners Man United On Youth Development | Independent Newspapers Limited
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Chivita Partners Man United On Youth Development

Posted: Jun 27, 2015 at 1:28 am   /   by   /   comments (0)

In furtherance of its partnership with a leading premiership side, Manchester United, Chivita Limited has recently extended its support toward youth development when it participated in the finals of the just concluded Lagos state principal’s cup. Renowned to be one of the biggest grassroots football competitions in Nigeria, the tournament comprises inter-secondary school soccer amongst schools in Lagos.

Thousands of students across the state who thronged the Teslim Balogun stadium in Lagos to witness the final match were entertained with stirring football display and refreshed with Chivita.  Some of the students took out time to enquire about the partnership, which they had seen and heard about.

For Nduka Nweze, a student of Community Grammar School, Surulere Lagos, thought of his favourite juice drink and football club entering into a partnership is awesome. He thanked the management of the beverage company for identifying with the soccer competition and the opportunity it brings.

He added, “By identifying with the Principals’ Cup, Chivita 100% fruit juice encourages us to excel and not settle for less than the best.”

According to Chi Limited’s Head of Marketing, Probal Bhattacharya, “We would continue to promote tomorrow’s soccer stars through refreshment and nourishment that Chivita 100% fruit juice offers.  The youth of Nigeria represent a large percentage of our consumers and their passion for soccer makes our partnership with Manchester United very meaningful”.