The Voice Nigeria, Breaking Grounds but… | Independent Newspapers Limited
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The Voice Nigeria, Breaking Grounds but…

Posted: Aug 10, 2016 at 1:56 pm   /   by   /   comments (0)

Hazeez Balogun
Lagos – The journey of The Voice Nigeria Season 1 has come to an end. Last Sunday, in a studio in South Africa, the finalists were sieved to the four finest – one for every judge. In the end the name of Arese Emokpae came tops as the winner of the show.
It marked the end of the show which started weeks ago.
The Voice Nigeria is an adaptation of The Voice which originated in the United States. Today, the show has numerous adaptations across the world. The recently concluded first season of The Voice Nigeria employed the same format including a panel of four respected coaches, Waje, 2baba, Patoranking and Timi Dakolo.
Speaking on the show, the director, M-Net West Africa, Wangi Mba-Uzoukwu, said, “We are extremely delighted with the success of The Voice Nigeria. It’s the first ever season and we are thrilled with the outcome. For three months, Nigerians and indeed the rest of the continent were treated to the best entertainment on television with our amazing coaches and contestants putting their best foot forward. Today we celebrate Arese who is undoubtedly a deserving winner and in the same vein thank our sponsors whose support made the show possible.”
On the whole it was a good outing for AfricaMagic and their partners, Airtel and CocaCola. However, there were some things that could be done better. For one the show which has the name ‘Nigeria’ attached to it should have been shot in Nigeria. Agreed that we do not have a sophisticated stage as the one used in South Africa, they could have invested in building such a stage here.
“The South African studios were not built in a day; their people invested in themselves and that is why they have such studios today. If AfricaMagic and their sponsors created such a stage in Nigeria, then we won’t need to go to South Africa for such next time,” an industry watcher said.
But in terms of entertainment, The Voice Nigeria ticked all the boxes. It will be a tall order for MTN Project Fame, currently on, to measure up to the standard.