Airtel, Glo, Guinness Accounts Move To Centrespread, Noah’s Ark, SO&U, XLR8 | Independent Newspapers Limited
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Airtel, Glo, Guinness Accounts Move To Centrespread, Noah’s Ark, SO&U, XLR8

Posted: Jun 29, 2015 at 12:00 am   /   by   /   comments (0)

Just as baton of leadership is changing in the political landscape in Nigeria, the marketing communication community is also going through similar transition.

Not long ago, Airtel, a leading telecommunication company in Nigeria warehoused its PR account from Blueflower to CMC Connect after spending many years with the former.

Few days ago, it was another period of account movements. While Noah’s Ark and Centrespread both won the creative brief of Airtel accounts after a keenly contested pitch review, it was not cheering news for Quadrant Company, a notable PR firm as it lost one of its major accounts, Guinness to XLR8.

While some agencies are still basking in the euphoria of the new account in their kitty, it was learnt that SO& U, which has been responsible for the creative brief of Guinness, has also added Globalcom to the list of its portfolio.

XLR8, a leading communications management consultancy, has been appointed by the multinationals to manage its corporate brief while Brookes and Blake which recently won the corporate brief of MTN still holds sway as the handler of its sponsorship and event brief

The appointment of XLR8 follows an extensive selection process that included an open pitch for credentials presentations followed by panel discussions.