Adidas, Coca-Cola, Three Others Paid FIFA $180m In 2015 | Independent Newspapers Limited
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Adidas, Coca-Cola, Three Others Paid FIFA $180m In 2015

Posted: Mar 22, 2016 at 3:00 am   /   by   /   comments (0)

Body Nets $628.5m From TV Rights
Peter Edema, Lagos
Despite the turmoil that FIFA experienced in 2015, five of the world football governing body Partners- Adidas, Coca-Cola, Gazprom, Hyundai/Kia and Visa-paid it $180 million, according to its financial and government report published last Friday.
The report also indicate a significant increase in revenue from television broadcast rights, FIFA’s largest single income source, in 2015 when compared with four years earlier. Revenue from broadcast rights amounted to $628.5 million last year, up from $550.3 million in 2011.
The increase in revenue from television broadcast rights underlines how FIFA’s reputation has emerged largely unscathed from the crisis.
The $180 million from Partners in 2015 is higher than the $177.125 million Adidas, Coca-Cola, Emirates, Hyundai/Kia, Sony and Visa paid FIFA as Partners four years earlier.
This contribution, according to David Owen, in an article in, remained constant through 2012 to 2014, which resulted in an overall contribution of $708.5 million or an average of just over $118 million each.
FIFA experienced loss in the year under review from lower sponsorship tiers. The World Cup sponsors category contributed only $44.5 million in 2015, whereas this category contributed $130.8 million in 2011. This amount was maintained all the way through to Brazil 2014. Companies falling into this category then included the likes of Budweiser, Continental and Yingli Solar.
The national supporters’ category generated a big fat zero in 2015, compared with $28.6 in 2011 – a total that increased to more than $40 million in each of the next three years. National supporters of Brazil 2014 included Apex-Brasil, Itaú and Liberty Seguros.