Adama Writes Off Nike Contract | Independent Newspapers Limited
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Adama Writes Off Nike Contract

Posted: May 18, 2015 at 12:25 am   /   by   /   comments (0)

•Says It’s A ‘Slave Deal

By Tony Ezimakor

Snr Correspondent Abuja


The kit wear deal recently signed by Nigeria Football Federation (NFF) with sportswear giants, Nike, has been described as a ‘slave deal’ by the federation’s Director of Marketing Idris Adama.

He said that nobody should be deceived by the $2.75 million value placed on the 3 1/2 year contract, as the figure only covers cost of kits to be supplied to the federation within the time period.

With no retainers fees attached to the contract, Adama said the various national teams would merely serve as advertising channel for Nike products.

In comparison, he said that the NFF gets $750m as retainership in the Adidas contract that elapsed this year.

Giving a background on why NFF President, Amaju Pinnick, is out to sack him, Adama said he incurred Pinnick’s wrath following an advice he gave him before he signed the controversial contract with Nike. He disclosed that prior to the coming of the Pinnick -led NFF, a robust proposal had been sent to Nike’s Tina Salmminien for consideration.

Adama said that in that proposal, the federation had asked for $12.5 million as retainership fee,  $700m royalty per annum, subject to negotiation, aside qualification bonuses.

He regretted that the leadership soon after taking charge, sidelined the marketing department and sold out cheap in a negotiation that suggests lack of understanding of football business, outright compromise and/or desperation.

Adama said that even though Nike observed in its response that his earlier proposal which was forwarded to them in September 2014 was very high, he said their response suggested a willingness and readiness to negotiate.

“But they hijacked the contract negotiations without knowing the foundation that has been laid. They sidelined me and because the Nike lady was not comfortable because I have a higher bargaining power, they went and made the federation look like a cheap commodity,” he said.

Adama, who said that he had seen the good, bad and the ugly in the eight years he held sway as the federation marketing chief, said that he cautioned the NFF leadership  against signing the Nike deal, saying, “it is not good for the federation and Nigerians whom we represent.”

He maintained that the mere idea of putting figures on kits to be supplied by Nike does not jell since he said it was standard practice for kits suppliers to give kits as part of the contract deal.

Adama also dismissed suggestion that failure of the Super Eagles to qualify for the 2015 Africa Cup of Nations may have had consequences on ability to negotiate, saying that the federation was in similar situation when Adidas joined in 2007.

“When we got Adidas, we did not qualify for 2006 World Cup and even when we crashed out of South Africa 2010, adidas dropped all other federations in the continent but kept faith with us because of relationship we have built over the years.”

Adama disclosed that the NFF leadership sniffed at the advisory he gave against entering the contract, he said, amounted to slavery to Sportswear Company.

Giving insight into why Adidas refrained from renewing its contract with NFF, Adama said the German firm has good reason to pull out considering how the Super Eagles crew and players flouted terms of the contract during the 2014 World Cup.

He pointedly accused Coach Stephen Keshi for the breach, saying that Keshi not only put on Nike kits during the championship, but made some of the young players to disregard terms of the contract with adidas.