ABS, Dana Motors sign deal for Anambra Beauty Pageant   | Independent Newspapers Limited
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ABS, Dana Motors sign deal for Anambra Beauty Pageant  

Posted: Apr 15, 2015 at 12:44 am   /   by   /   comments (0)

By Christian Emeka –  Special Correspondent, Awka 


History was made at weekend when Dana Motors Ltd and Anambra Broadcasting Service (ABS) signed a sponsorship deal for the Miss Anambra Beauty Pageant 2015.

Among other things, the deal provides that Dana Motors Ltd will present to the winner of Miss Anambra Pageant 2015 a brand new Kia Rio saloon car.

Chief Commercial Officer of Dana Motors, Mr. Sandeep Malhotra, said, “Kia brands are known for their beauty, elegance and durability.

“Sponsoring Miss Anambra pageant 2015 aligns with our goal of delivering superior value in markets where Kia motors continue to dominate.”

On his part, MD/CEO of  ABS, Mr. Uche Nworah, said; “I am delighted that we will be working with Kia Motors Ltd, franchise owners of the Kia brand in Nigeria to promote Miss Anambra Pageant 2015, the pageant that celebrates womanhood.

“The Anambra woman is known for her cultured beauty, grace and elegance, we are grateful to the management of Dana Motors Ltd for supporting the platform that not only empowers the Anambra and Igbo woman but also enables them to showcase their talent and skills to the world”.