5 Ways to Ensure That Your Next Email is Engaging and Effective | Independent Newspapers Limited
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5 Ways to Ensure That Your Next Email is Engaging and Effective

Posted: Sep 9, 2016 at 3:13 pm   /   by   /   comments (0)

Most of the time, we don’t have to sweat over drafting an email–it’s fine to create a few lines and hit the send button.

But some emails–to your boss’s boss or your most important client–require careful crafting. You need to sound smart, provide relevant information and persuade the recipient to not only pay attention, but engage in your recommendation or request.

Follow these 4 tips to make sure your email is effective:

1. Decide on your objective. Before you begin writing, ask yourself: What am I trying to accomplish?

  • Summarize the purpose of your communication in one sentence–for example, “To recommend we change our approach on this project.”
  • Use that sentence to keep you focused and on track throughout the writing process.


2. Know your audience. Approach your email from the audience’s perspective


3. Create a compelling subject line and body headline.


4. Eliminate jargon and unnecessary words. Avoid of buzzwords, jargon and corporate speak. Write in a clear and conversational tone.


5. Use the active voice. Verbs are the strongest parts of speech because they can make your writing powerful and lively.