Jumia Makes Top 50 Smartest Companies In The World | Independent Newspapers Limited
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Jumia Makes Top 50 Smartest Companies In The World

Posted: Jul 26, 2016 at 4:52 pm   /   by   /   comments (0)

The Massachusetts Institute of Technology (MIT), has named African Internet Group, which recently re-branded to Jumia, amongst the world’s 50 Smartest Companies for 2016.

MIT editors picked 50 companies worldwide that best combine innovative technology with effective business models, taking into account the results emanating from a set of agenda in their respective sectors over the past 12 months.

Jumia, the only e-commerce company in Africa to have made the list, ranks no.47 amongst other tech giants like Amazon, Huawei, Facebook, Microsoft and more.

Ranked just after social media phenomenon Snapchat, Jumia (formerly Africa Internet Group) is recognised by MIT as a leader in its sector, using technology to redefine multiple industries. Through its nine services, Jumia provides online solutions to the African consumer in an array of sectors: hospitality, food, general merchandise, electronics, fashion, deals, jobs, cars and houses.

The general merchandise online retail store Jumia, which bears the flagship name, as a true game changer, redefining the way the African consumers shop. Other services mentioned are Jumia Travel (formerly Jovago), the leading hotel booking portal, and Jumia Classifieds comprising four online marketplace for jobs, deals, cars and houses.

The company’s vision and objectives have backed top brands like telecom giants MTN and Orange, a leading insurance and financial company AxaMansard, Millicom and Rocket Internet who see the group as a way of accessing the continent’s developing and promising online economy.

Indeed, Jumia Group has contributed immensely to the digitisation of the African ecosystem. One in every 25 Africans visited Jumia websites in 2015, and more than 50 per cent of those visits are made via a mobile phone. The different services of Jumia are among the top six visited websites in the countries in which it operates and account for than more than 15 million visitors each month.

According to the Chief Marketing Officer, Jumia, Fatoumata Ba, she stated that, “We are humbled to be recognised for our role in redefining the way Africans shop, travel, buy and sell. Our strength comes from our deep knowledge of our customers and of the countries we operate in.

This has allowed us to build solutions and services that are entirely tailored to the behaviours and realities on ground such as relatively low internet penetration that we address through our offline sales force and a strong reliance on mobile which we have understood, by providing a great electronic assortment with leading brands and providing an amazing mobile shopping experience to our customers.

“We will continue to develop those services with as much passion as when we started in 2012 and hopefully rank even higher in the MIT list next year,” she said.

Jumia aims to create a connected digital Africa to improve lives. The company’s mission is to connect African consumers and entrepreneurs. Founded in 2012, with presence across Africa, the group has MTN, Rocket Internet, Millicom, Orange and Axa as investors.