2018 World Cup: Host Cities Appoint Ambassadors | Independent Newspapers Limited
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2018 World Cup: Host Cities Appoint Ambassadors

Posted: May 9, 2016 at 3:00 am   /   by   /   comments (0)

Proposed cities for the 2018 FIFA World Cup in Russia have appointed sports personalities as ambassadors to promote the cities ahead of the event.
The cities hosting matches during the World Cup appointed people who are connected with the region in some way for the task of promoting the city and the region ahead of the global event.
Renowned ice hockey player, Pavel Datsyuk, has undertaken to be the face of his native Ekaterinburg as a Russia 2018 ambassador, while father and son – Dmitri and Denis Cheryshev – who represent the past and present of Russian football, have been chosen for Nizhny Novgorod
Also, opera singer, Vasily Gerello, will do likewise for Saint Petersburg.
The ambassadors have been tasked with promoting a healthy lifestyle, popularising the landmarks and cultural values of their cities and, it goes without saying, advertising the World Cup in 2018. There are 19 city ambassadors in total, a number that will only grow in the future.
Two-time Olympic gold medalist, Yelena Isinbayeva, recently became an ambassador for the Russia 2018 host city Volgograd and has explained how she views her role.
“My task and responsibility is to attract guests to our city and make it seem interesting for tourists with stories about the city and how World Cup preparations are progressing,” Isinbayeva told FIFA.com.
“Russia 2018 will change our city for the better; the competition will give a great boost to the development of football and collective sport in general in Volgograd.
“We’re getting a brand-new modern and beautiful stadium, which will be the jewel in Volgograd’s crown. New roads are being laid and construction on the airport is almost finished, which will allow our citizens to fly to many countries directly without having to go through Moscow.”